Stefan Reindl
Curriculum Vitae
Education
Master (LLM): Contemporary China Studies
Research Degree Program
Renmin University of China / Beijing, China / 2018
Master (MBA): Int'l Business Administration
Professional / Applied Degree Program
University of International Business & Economics / Beijing, China / 2013
Bachelor (Magister FH): Blended Studies of Management, Marketing & Tourism
Research Degree Program
FH Salzburg - University of Applied Sciences / Austria / 2010
Diploma: Marketing
Professional / Applied Diploma Program
BFI Salzburg / Austria / 2005
Diploma: Travel & Hospitality Management
Professional / Applied Diploma Program
Salzburg Tourism School Klessheim / Austria / 2003
Teaching & Lectures
Academic Author - Creation of Teaching Videos and Learning Materials
MBA Course: Managing in a Global Economy
MBA Course: International Marketing
IU - Int'l University of Applied Sciences / Germany / since 2021
Teaching Fellow
MA Course: Gender Studies with Prof Chi Jin / Summer 2022
PhD Course: Policy Analysis with Prof Lauren Misiaszek / Spring 2022
MA Course: Education & National Development with Prof Chi Jin / Spring 2022
PhD Course: Comparative Education Research Methods with Prof Lauren Misiaszek / Fall 2021
Beijing Normal University / China
Guest Speaker: Cultural Awareness in International Business
Int'l HRM Undergraduate Program
University of Int’l Business & Economics / Business School / Beijing, China / since 2019
Guest Speaker: Cross-Cultural Communication
Int'l Master Degree Program / Lecture Series Course on Contemporary China
Renmin University of China / Silkroad School / Suzhou, China / since 2018 - 2020
Guest Speaker: Across & Between Cultures
Pre-University Youth Talent Summer & Winter Camp
Renmin University of China / School of Int’l Studies / Beijing, China / 2018 - 2021
Volunteer Teacher: Conversational English
Volunteer Program arranged by the Chinese Ministry of Education
Rural Yunnan Province, China / Summer 2013
Rural Guizhou Province, China / Summer 2012
Visiting Lecturer
Blocked Intensive Course: eMarketing / 2011 - 2014
Blocked Intensive Course: Strategy Management / 2014
Higher Vocational Training Program for Tourism & Hospitality Majors
HNA Group, Sanya Aviation & Tourism College / Sanya, China
Academic Administration
Program Support: Int’l Student Affairs Assistant
Int’l MPA Program / School of Public Administration & Policy
Renmin University of China / Beijing, China / since 2020 - 2021
Program Support: Int’l Student Recruitment & Web-Management
Contemporary China Studies Program, / Int'l Master Degree / Schoolf of Int'l Studies
Renmin University of China / Beijing, China / since 2016
Publications
Hackman, S. T., & Reindl, S. (2022). Towards a more purposeful EdTech. Knowledge Cultures, 10(1), 7-21. doi.org/10.22381/kc10120221.
Reindl, S. (in press). Creating Shared Value. In: Buhalis, D. (Ed.). Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing.
Reindl, S. (2021). Emotion AI in Education: A Review. International Journal of Learning Technology, 8(1), 288-302. doi.org/10.1504/IJLT.2021.121366
Reindl, S. (2020). Diversity Management in China. Manuscript submitted for publication.
Reindl, S. (2010). Social Media in Travel Destination Marketing. Salzburg University of Applied Sciences (Industrial Master Thesis, in German).
Conferences & Presentations
Reindl, S. Media Literacy Education in China. Language and Literacy Education: Cross-National Experiences by the International Network of Education Institutes (INEI). December 2021. University of São Paulo, Brazil.
Reindl, S., & Hackman, S. T. Contesting EdTech Success. VIII Annual International Conference by the International Society of Comparative Education, Science and Technology (ISCEST). December 2021. Nigeria.
Peer Review
12th Asia Academy of Management Conference on New Challenges for Management: The Asia-Pacific View.
Chapter on Organizational Behavior. Asia Academy of Management, Lanzhou University, 2022.
Industry
Co-Founder & Consultant
Market Entry and China-related Consulting and Strategy Projects
Travelbug Consulting / Beijing, China / since 2017
Director China Office
Training & Consulting for China Market Activities of North-American Travel & Service Brands
BRIC Marketing Group & Global Ready Education / San Francisco, US & Beijing, China / 2014 - 2018
Project Manager
China Travel Marketing Strategy Hub / Content Curation & Consultancy
China Travel Trends / Beijing, China / 2011 - 2014
Online Marketing
Web Development & Social Media Marketing
BlueChip (Media) / Zell am See, Austria / 2010 (04-07)
CEO’s Assistant
Previously: Home Care & Social Work / Civil Social Service Year
ADS Home Nursing & Social Work / Salzburg, Austria / 2004 - 2010
Management Trainee
Pre-Opening Development Phase & Opening Period
Magazin Wine Store, Deli & Restaurant / Salzburg, Austria / 2003-11 - 2004-05
Trainee / Internship
Trainee in all Business Areas: Restaurant, Hotel, Spa
Kumomi-En Japanese Onsen Ryokan / Shizuoka, Japan / 2002-07 - 2002-09
Key Skills
Languages
German (native)
English (fluent)
Mandarin Chinese (advanced, HSK 5)
Italian (intermediate)
French, Russian, Japanese (beginner / trivial)
Research Skills
Qualitative Analysis / MaxQDA (basics)
Quantitative Analysis / SPSS (basics)
Digital Skills
PC with Win 10 & Office 365 Suite or older, Picture & Graphics Editing,
Basic Web Design & Web Development, WordPress, TYPO3 & Moodle, Social Media & SEO
Online Course and Training Development
People Skills
Project Management, Group Leadership
Teaching & Tutoring, Intercultural Teamwork
Collaboration Engineering, Virtual Collaboration
Life-Long Learning
- 6th QUT-BNU-UCalgary Doctoral Forum
Queensland U of Technology, Beijing Normal U, U of Calgary / 2021 – 2022 - Collaboration, Communication and Remote Working
U of Leeds / 3-Course Program / Credential - Mindshift: Break Through Obstacles & Discover Your Potential
McMaster U / Credential - The Science of Well-Being
Yale U / Credential - Effective Communication in the Globalized Workplace
National U of Singapore / 5-Course Program / Credential - Leading People & Teams
U of Michigan / 5-Course Program / Credential - Coaching Skills for Managers
U of California, Davis / 4-Course Program / Credential - Dynamic Public Speaking
U of Washington / 4-Course Program / Credential - The Science of Success
U of Michigan / Credential - Diversity and Inclusion in the Workplace
ESSEC Business School / Credential - Sustainable Community Transformation
U Colorado Boulder / 3-Course Program / Credential - Negotiation, Mediation & Conflict Resolution
ESSEC Business School / 5-Course Program / Credential - Culture & Heritage in Europe
European U Institute / 3-Course Program / Credential - Intercultural Competence
Purdue U / Credential - The Complexities of Chinese Culture
U of Exeter / Credential - Intercultural Studies
U of Leeds / 5-Course Program / Credential - EBC*L – European Business Competence License
Via Chamber of Commerce Salzburg & BFI Salzburg - Junior Sommelier Austria
Austrian Federal Economic Chamber
- Chinese Culture Studies Program: Individuals & Society
Center for Studies of Values and Culture & Int’l Confucian Association / Beijing / 2021 - Chinese Philosophy Summer School: Human Nature and Virtue
BNU School of Philosophy / Beijing / 2021 - Int’l Summer School: Collaboration Engineering & Interpersonal Communication
Renmin U of China / Beijing / 2021 - INEI Summer School: Post-Pandemic Education Governance
Int’l Network of Education Institutes / BNU / Beijing / 2021 - Global Summer School: Sustainable Development
Tsinghua U / Beijing / 2021 - Int’l Summer School: Business Ethics & Cross-Cultural Communication
Renmin U of China / Beijing / 2019 - China Know-How Summer School: Chinese Language & Culture
Eurasia-Pacific UniNet (Salzburg) / Beijing Foreign Studies U / Northwestern U (Xi’An) / 2008 - China Know-How Summer School: Chinese Economy
Eurasia-Pacific UniNet (Salzburg) / Peking U (Beijing) / Fudan U (Shanghai) / 2007
- HSK5: Chinese as a Foreign Language
汉语水平考试 / Level 5 of 6 / BUCE / Hanban Beijing - TOEFL: Test of English as a Foreign Language
116/120 / TOEFL ibt Center Salzburg / Austria - LCCI SEFIC Certificate for spoken English in Industry & Commerce
London Chamber of Industry & Commerce / Austria
- Virtual Teacher Specialization Program
University of California Irvine / 5-Course Program / Credential - Teacher’s Training: Basic Teaching Certificate
U of Salzburg & FH Salzburg U of Applied Sciences / Salzburg
Awards
- INEI Summer School Scholarship
Int’l Network of Education Institutes / China / 2021 - Sustainable Development Summer School
Tsinghua U / GSS / China / 2021 - BNU Philosophy Summer School Scholarship
BNU School of Philosophy / China / 2021 - PG Research Scholarship
Beijing Normal U / Faculty of Education / 2020 - IMPA Beijing Government Scholarship
Beijing City Government & Renmin U / China / 2019 - IMPA Program Scholarship
Renmin U / School of Public Administration & Policy / China / 2018 - LLM Beijing Government Scholarship
Beijing City Government & Renmin U / China / 2016 - LLM Program Scholarship
Renmin U / School of Int’l Studies / China / 2015 - Research Scholarship
China Scholarship Council & UIBE Business School / China / 2015 - Business Chinese Language Studies Scholarship
China Government Council / UIBE SIE / 2012 - Chinese Language & Culture Studies Scholarship
China Government Council / Beijing Foreign Studies U / 2010 - EPU China Know How Summer School Scholarship (Chinese Language)
Eurasia Pacific UniNet, Salzburg / Austria / 2008 - EPU China Know How Summer School Scholarship (Chinese Economy)
Eurasia Pacific UniNet, Salzburg / Austria / 2007
- Outstanding Int’l Student Award 2019
Renmin U / School of Public Administration & Policy / China - Academic Achievement Award 2019 (1st Prize)
Renmin U / School of Public Administration & Policy / China - Academic Achievement Award 2016 (1st Prize)
UIBE Business School / Postgraduate Research Program / China - Excellent Graduate Award 2013 (MBA)
U of Int’l Business & Economics / China - Academic Achievement Award 2013 (1st Prize)
U of Int’l Business & Economics / China - Award for Excellent Cadre 2013
U of Int’l Business & Economics / China - Academic Achievement Award 2012 (1st Prize)
U of Int’l Business & Economics / China - Outstanding Student Award 2011
Beijing Foreign Studies U / Beijing - Academic Achievement Award 2006
FH Salzburg U of Applied Sciences / Austria - Outstanding Student Award 2003
Salzburg Chamber of Commerce & Salzburg Tourism School Klessheim / Austria
- LLM Graduation with Top of Class Distinction
Contemporary China Studies Program / Renmin U / China / 2018 - MBA Graduation with Top of Class Distinction
Int’l MBA Program / UIBE Business School / China / 2013 - Master (Magister) Graduation with Distinction
FH Salzburg U of Applied Sciences / Austria / 2010 - Marketing Diploma Program Completion with Distinction
BFI Institute, Salzburg / Austria / 2005 - Hospitality Diploma Program Graduation with Distinction
STS – Salzburg Tourism School, Klessheim / Austria / 2003 - Austrian Junior Sommelier Completion with Distinction
Austrian Chamber of Commerce / Austria / 2002
Interests
Nature & Environment, Traveling & Photography ,
Modern Art & (digital) Design, (South-)East-Asian Culture, Tradition and Art,
Business & Education Research and Trends, Literature & Foreign Languages.
Contact
- Austrian in Beijing, China
- hi@stefan-reindl.com
